As fellow holiday home owners who’ve felt the frustration of paying 20%+ commissions for mediocre results, we created the management company we wished existed. Just 15% commission with market-beating performance. And we genuinely care about your property as much as you do.

Many agencies struggle with today’s realities – tax changes, rising costs, and commission rates that no longer make sense. We’re delivering record occupancy and stellar reviews.

Airbnb Superhost

Tied into a contract? We can help

Current agency not delivering? We don’t believe in penalties. We’ll show you exactly how to transition to us without breaking contracts or paying early exit fees. Why stay with underperforming management when you could earn more with proven experts?

★★★★★ Could not recommend staying here enough. It was quite possibly the best Airbnb I have ever been to!

Built by the team that powered travel giants

28 years developing marketing technology for Google Travel, TUI, and Expedia taught us exactly what drives bookings. As Cornwall property owners ourselves, we saw the market evolving faster than most agencies could adapt – so we created the solution we wished existed.

We’ve decoded how Airbnb really works – from algorithms to guest psychology.

★★★★★ Secret Lux have offered far more than a traditional agency and give our cottage and guests personalised attention. I am hugely impressed and grateful.

Market-beating performance

While many holiday lets have seen significant downturns, our properties consistently outperform the market. This isn’t by chance – it’s the result of our obsessive focus on Airbnb optimisation and our unique approach to pricing and positioning.

★★★★★ We would love to come back and recommend it to anyone looking.

Smart technology meets hands-on expertise

Strategic partnerships: We focus on revenue optimisation while partnering with Cornwall’s finest cleaning and maintenance specialists with no markups on their services.

Manual pricing oversight: While others rely purely on automated pricing, we review every property weekly considering all factors.

Quality control: Regular property inspections – we’re your eyes on the ground ensuring standards are constantly high.

It’s a smarter way to manage holiday homes – one that delivers better results by having specialists handle what they do best. This efficient model is part of why we can offer comprehensive management at more competitive commission rates than the market standard, without ever compromising on quality.

★★★★★ We had a wonderful stay! It was clean and smelt amazing!

Why we focus exclusively on Airbnb (and why you should too)

Simple: Better guests, global reach, lower costs for you.

✓ Pre-vetted guests through Airbnb’s verification and review system.
✓ Access to millions of travellers including foreign guests via Airbnb’s global marketing power.
✓ No wasted marketing spend – we leverage their platform instead of building our own.
✓ Algorithm mastery – we know exactly how to get your property seen and booked.

While traditional agencies spread themselves thin across multiple platforms and waste your money on guest marketing, we’ve mastered the one that matters most.

More bookings, better guests, lower commission.

★★★★★ What really stood out was the hospitality. Their welcome pack was truly excellent with some great advice, tips and recommendations.

Your competitive edge: The Secret List

Our intimate conversations with award-winning Cornish chefs and producers become your guests’ insider guide. While others offer generic recommendations, we provide personalised experiences that create lasting memories, glowing reviews and repeat visits.

Our pre-stay communication sets expectations and builds excitement, while our local knowledge and personal service ensure guests have everything they need during their stay. Happy guests mean better reviews, stronger pricing power, and ultimately better returns for you.

This isn’t just content – it’s what sets your property apart.

★★★★★ As we only had a short stay we weren’t able to try everything but we’ll be back to work our way through the recommendations and continue to explore what the area has to offer.

How we’re different?

Travel tech experts

28 years building marketing technology for Google Travel, TUI, and EasyJet gives us unique insight into what drives bookings – not just property management, but guest psychology and booking behaviour.

Algorithm intelligence

We have real-time visibility into Cornwall’s booking patterns and pricing through our Airbnb partnership and specialist software. Plus we manually review every property weekly so every booking makes financial sense.

The Secret List edge

No competitor offers insider conversations with award-winning Cornish chefs that become personalised guest recommendations. This content advantage drives stellar reviews and repeat bookings.

Pricing: No hidden fees. No surprises. Just results.

15% commission – significantly below industry standard 21-24%+

Why can we charge less? Our Airbnb-focused model is more efficient. We don’t need to spend your money building booking platforms or marketing to guests – we leverage Airbnb’s global reach instead. And we vet every guest before they book to ensure your lovely home is treated with care and respect. No muddy paws on the sofas here, thank you!

✓ No exit fees or penalties
✓ No markups on cleaning/maintenance
✓ No additional charges or hidden costs

★★★★★ I’ll 100% be booking again.

About our Airbnb management services in Cornwall

We only work with exceptional properties in special locations – and we’d love yours to be next. Let’s chat over a proper Cornish coffee about making your property shine.

✓ No exit fees or penalties
✓ Proven occupancy performance
✓ 4.9/5 guest rated
✓ Exclusive Secret List advantage

★★★★★ This has to be one of the most beautiful Airbnb’s I’ve ever stayed in (and I’ve stayed in lots all around the world)!

Guest reviews

A few common questions

I’m tied into a contract – can you still help?

We can indeed! Get in touch and we’ll explain how you can move to us without breaking contractual agreements or being out of pocket for any early exit fees.

Do you handle all guest communication?

We do. From the moment they get in touch, we’re here to quickly answer any questions about your home, the local area and what’s on when they’re visiting.

We’ll be in contact with them leading up to their arrival to whisper local secrets, recommend our favourite scenic walks and eateries, and give them tips on wonderful experiences nearby.

Then we’ll make sure they have settled in well and will be on hand during their stay to ensure they have a wonderful holiday.

Do you look after cleaning and maintenance?

We have a network of trusted housekeepers, cleaners and maintenance teams. We inform them of all bookings on your behalf, but leave you to pay their invoices to avoid those unwanted agency mark up fees.

How do I organise my own stays?

You can block off dates directly in your calendar, or of course you can just ask us to do it for you.

When and how do I get paid?

Payments are made a day after the guest checks in, which usually takes another 3 days or so to hit your account. Our commission fee is deducted from this amount and paid directly to us at the same time, so you don’t need to worry about making extra payments or yet another direct debit to keep an eye on.

Owner enquiry

Our homes stand out for their beauty, charm and cosiness in spectacular locations. If this sounds like your home, then please get in touch.


If you’re a home owner interested in joining Secret Lux, it would be very useful if you send us some brief information first, including any web links if available. We’ll review this and be in touch to follow up ASAP.